Business Design Thinking and Doing: Frameworks, Strategies and Techniques for Sustainable Innovation

This textbook is a comprehensive guide to business design, covering its definition, application across sectors, and impact on decision-making and value creation. It introduces students to design-led innovation through case studies and practical exercises, equipping them with skills for creative problem-framing and solving in business.

Format: Paperback / softback
Length: 221 pages
Publication date: 25 January 2022
Publisher: Springer Nature Switzerland AG

This textbook is a comprehensive guide designed to empower the next generation of innovation designers, managers, and leaders. Building upon an evidence-based innovation development process, it introduces, explains, and provides visual models and case examples of what business design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation.

Students will delve into the world of design-led innovation by reading and analyzing real-world business cases from across the globe. They will discover multi-disciplinary strategies, ranging from marketing to anthropology, and apply a designer's toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the innovation process, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application.

This textbook is specifically tailored for MBA and senior undergraduate students who seek a step-by-step and comprehensive reference guide to creative problem framing and solving. It seamlessly integrates marketing principles and management frameworks with anthropological and design methods, reflecting the diverse and in-demand skills vital to the workforce of tomorrow.

For instructors, this book offers a valuable tool to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, provides both novice and experienced teachers with a step-by-step reference guide that facilitates skills development in creative problem framing and solving.

By embracing the principles and practices outlined in this textbook, the next generation of innovation designers, managers, and leaders will be well-equipped to drive positive change and create meaningful impact in their respective fields.

Weight: 382g
Dimension: 234 x 222 x 25 (mm)
ISBN-13: 9783030864880
Edition number: 1st ed. 2022